The world chief in direct-to- card printing launches its retransfer card printer, 100% designed and manufactured at its manufacturing website in France (Beaucouzé). With this new product, Evolis goals to extend its market share by 20% over 4 years. How will we obtain this? By pursuing the identical technique as for its D2T2 merchandise: providing the very best quality/performance/worth ratio.
This ambition, absolutely assumed, can be mirrored within the slogan accompanying this main launch for Evolis: Agilia, The Sport Changer
Agilia: every thing you possibly can count on from retransfer (and extra)
To be credible in a market akin to retransfer, Evolis understands that it should provide a product able to disrupting the competitors. That begins with Agilia’s integration of all the important thing options of a best-in-class retransfer card printer: excessive 600 dpi print high quality, over the sting, the power to print on a variety of card sorts, and a lifetime guarantee on the print head. Nevertheless, to face out from the group, Evolis has to transcend the anticipated performance, taking into consideration the completely different wants of customers: single or double-sided personalization, a number of encoding choices, high-definition micro textual content and QR code printing, 200-card feeder, optimized consumer expertise on Home windows and Mac, and extra. Quite a few further options and new choices are already deliberate, beginning in 2024.
“Agilia is certain to vary the foundations within the retransfer market”, says Philippe Lesellier, Agilia Product Supervisor.
100% Made by Evolis retransfer
Though Evolis has been competing within the retransfer marketplace for a number of years, with Agilia it will likely be in a position to provide a 100% Evolis answer. Its clients will then have entry to the identical degree of flexibility, performance and positioning that Evolis already presents on its D2T2 card printer vary. Agilia is so promising as a result of it builds on the improvements developed for Primacy 2. It capitalizes on the high-performance design of the benchmark of the direct-to-card printing market, and lends it a sure credibility.
“With Agilia, we’re going to carry to the retransfer market what we delivered to the D2T2 market: the very best quality/ performance / worth ratio”, explains Nathalie Clément, Product Advertising Supervisor.
“The Sport Changer”: an assertive preventing spirit
The selection of the slogan « The Sport Changer » and the martial artist for the launch idea is critical: it represents the preventing spirit of Evolis, each in phrases and visually. On the similar time, the explosion of color guarantees high-quality printing, one among Agilia’s flagship options. Agilia intends to tackle the competitors’s retransfer card printers, with none hesitation. The model’s goal is obvious: to attain a 20% market share inside 4 years. For Philippe Lesellier, the ambition is commensurate with Agilia’s potential: “We’re decided to make this product the brand new market benchmark, the one that can change the foundations of the sport: ‘The Sport Changer’”.